Expectation.

Posted: January 30, 2020
Category: Books
By:

Indian spiritual leader, Sri Chinmoy, explains that peace begins when expectation ends.

Perhaps the most dangerous trait I see in perfectionist doctors and business owners is the attachment to their expectations on how things should be; how a certain result should be achieved. They are attached to a very specific outcome.

You know this sets you up for disappointment, frustration and failure.

Instead, attach to nothing other than your belief that you can be the best at getting better, adapting and solving complex problems that others avoid. When you hit a wall, go around, over or under it. This sounds simple, but how often as a business owner do you throw your hands up and surrender?

“My employees won’t do it, my patients or customers would never appreciate or respond to that, my town is too small, my town is too big, people here just want what is cheapest, the competition is too difficult, etc.” I’ve heard these excuses for years and they tell me everything about the person who makes them and their expectations in life.

I’m not kidding when I say that I wake up every single morning expecting something or someone to massively disappoint me.

This way, everything that goes well is just a bonus. It’s icing on the cake.

Before I learned and honed this skill, employees that quit, referring colleagues that dumped on my practice and even the smallest bump in the road or business disruption used to distract and frustrate me for days. Now, I give myself about 90 seconds to be disappointed and upset and then I get back to work. Literally. 90 seconds.

AuDExperts membership is up 48% year-over-year, but that doesn’t mean we don’t have clients call and cancel their membership from time to time. Years ago, this would frustrate me to no end. “How can this doctor be so stupid?” I would say to my team. “Do they have any idea the pile of gold they’re sitting on with access to my best stuff? Do they have any idea how hard and expensive it was for me to create, test and then share such powerful and profitable marketing templates and actual campaigns that work all over the world? What are they smoking?” I would rant.

Now, I operate entirely differently because I’m not attached to a specific outcome. I put my head down and do my work. I create more value than any other advisor or consultant on the planet and I have the results to show for it. If someone cancels, that’s on them. This is still a democracy. They have the right to be wrong.

The same goes for your patients, employees and referring colleagues. How attached are you to achieving your results in a specific way, with a specific outcome in mind? Money doesn’t really care how you acquire it, only that you do it with honesty and integrity; building and delivering more value than your competition, for all stakeholders involved.

Is it time to change your expectations?

It’s fine to keep them high, but don’t be attached to any one particular way of achieving the outcome. If you do, you’ll be perpetually frustrated and disappointed in life. Learn to separate your intentions from your expectations and your results will soar. Be open to all possibilities and have faith in your ability to seek them out, receive them for what they are and always, always move the ball down the field.

Doctors and small business owners who don’t fundamentally grasp and deeply live these principles are going to be steam rolled by the new economy, algorithms, AI and intense competition.

Now is the time to take this seriously.

Jared Brader

Jared Brader

The AuDExperts Files

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